{"id":34088,"date":"2024-09-26T13:37:43","date_gmt":"2024-09-26T13:37:43","guid":{"rendered":"https:\/\/pivaraskopje.com.mk\/reklama-za-skospko-100\/"},"modified":"2026-02-01T18:42:28","modified_gmt":"2026-02-01T18:42:28","slug":"the-skopsko-ad-was-directed-by-all-of-you-how-would-the-skopsko-ad-look-if-you-directed-it","status":"publish","type":"post","link":"https:\/\/pivaraskopje.com.mk\/en\/the-skopsko-ad-was-directed-by-all-of-you-how-would-the-skopsko-ad-look-if-you-directed-it\/","title":{"rendered":"THE SKOPSKO AD WAS DIRECTED BY ALL OF YOU! HOW WOULD THE SKOPSKO AD LOOK IF YOU DIRECTED IT?"},"content":{"rendered":"

\"\"<\/p>\n

A century ago, SKOPSKO began its journey.<\/p>\n

And in the past 100 years, it has grown into a brand that is an integral part of all our lives.<\/p>\n

The most important thing is that its success is due to all of you who have allowed SKOPSKO to be a part of your special moments, and for decades, you have been writing its success story.<\/p>\n

So, when the time came to celebrate these 100 years and welcome the next 100, we asked ourselves a question: Why to make an ad for the people when we can create it together with them?<\/p>\n

So, we set out through our cities, the places where SKOPSKO lives \u2014 we sat for a beer in the park, on the street, in neighborhoods, in the marketplace, at the square. We traveled around the country, interviewed hundreds of people, and asked them: \u201cHow would the SKOPSKO ad look if you directed it?\u201d<\/p>\n

We gathered the ideas and turned them into a campaign \u2014 we created a shared vision for a SKOPSKO ad made by the people.<\/p>\n

In Dejan\u2019s ad, there\u2019s no such thing as warm beer, even at 50 degrees; in Vlatko\u2019s ad, every neighborhood has a beer drone delivery service; and in Ina\u2019s ad, SKOPSKO teleports to loved ones even when they\u2019re far away.<\/p>\n

All these scenes from the ad are based on your ideas, and no matter how impossible or wacky they might sound, they make SKOPSKO your beer!<\/p>\n

Because for a whole century, all of you have been SKOPSKO!<\/p>\n

In the next 100 years, SKOPSKO, and everything is possible!<\/p>\n