{"id":34796,"date":"2022-06-20T10:17:04","date_gmt":"2022-06-20T10:17:04","guid":{"rendered":"https:\/\/pivaraskopje.com.mk\/nazdravuvame-zaedno-rasteme-zaedno-stefan-todorovski-pivarec-marketing-menadzer-za-bezalkoholni-pa%d1%98aloci\/"},"modified":"2026-01-28T12:19:09","modified_gmt":"2026-01-28T12:19:09","slug":"we-toast-together-we-grow-together-stefan-todorovski-pivarec-marketing-manager-for-non-alcoholic-drinks","status":"publish","type":"post","link":"https:\/\/pivaraskopje.com.mk\/en\/we-toast-together-we-grow-together-stefan-todorovski-pivarec-marketing-manager-for-non-alcoholic-drinks\/","title":{"rendered":"WE TOAST TOGETHER, WE GROW TOGETHER \u2013 STEFAN TODOROVSKI \u2013 PIVAREC \u2013 MARKETING MANAGER FOR NON-ALCOHOLIC DRINKS"},"content":{"rendered":"\t\t
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Using creative thinking to achieve the best planning. This is the simplest explanation for our colleague Stefan Todorovski, proud Pivarec and Marketing Manager for non-alcoholic drinks, who first started his career in Pivara Skopje in a different environment, ie in the Sector for planning the production of non-alcoholic drinks. As a Production Planner, Stefan and his team in Pivara Skopje brought two significant awards, and today Stefan is part of the team of marketers who successfully carries on with the challenges of the big global brands.
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Stefan, we are interviewing you as the Marketing Manager for non-alcoholic drinks that are part of the Pivara Skopje porftolio. This means that you and your team work on the implementation of marketing and sales campaigns for the Macedonian market for major global brands, such as Coca Cola, Schweppes, Fanta, Monster, etc. Can you please describe your typical day at work and tell us what does it mean to you to have brands of this rank \u201cin your hands\u201d?<\/strong><\/em><\/p>

Stefan: Being part of the marketing team in Pivara Skopje is a huge challenge, given the fact that marketing is broad and diverse discipline, so I would say that every day is a new experience that is unique and unrepeatable<\/p>

In such a dynamic atmosphere as in the marketing sector in Pivara Skopje, each day is filled with specific challenges, and it is fun in a different way. Together with the team we work on the strategic positioning of the portfolio of non-alcoholic drinks at Pivara Skopje through various campaigns, activations, promotions, and customized approach for each brand separately. The team consists of 4 members including me and it is like a family that functions as one. In addition to the honor of working for the world\u2019s largest brands such as Coca Cola, Fanta, Schweppes, Rosa, Monster, etc., I am especially honored to be part of a team of professionals who are improving themselves continuously and share their knowledge selflessly. Marketing is a function that determines the short-term sales goals, but also the long-term strategic \u201cBIG BETS\u201d. As the owner and keeper of the brands, products, packaging, and overall portfolio of non-alcoholic drinks our company offers, I would say that the marketing represents the direct link between us as a company, our customers, and our partners The Coca Cola Company and Monster Group. Because the trends, needs and priorities of our customers are constantly changing at a fast pace, the biggest challenge and long-term goal is for me and my team to be always dynamic and agile by responding to all customer and consumer needs, and additionally adding value through our campaigns.<\/p>

New trends in digitalization are changing the way we sell, so every day we are witnessing new channels that we are actively using in favor of our company, our customers, and consumers.<\/p>

Your career journey in Pivara Skopje startedat a completely different job position from the one you have now. You started as a Production Planner, then quickly changed several positions, became the Head of the Planning team as a Planning Manager, and then became a Warehouse Manager. If you can put in a retrospective, your beginnings, and your career development in this segment, what would you single out as a special challenge?<\/strong><\/em><\/p>

Stefan: My career started in the marketing industry, more precisely in a marketing agency where I worked for seven years. And from there, I continued my career path in Pivara Skopje, in a completely different environment, ie in the supply chain of the non-alcoholic drinks company. After that, I had my career turnaround. New company, new industry, new job position. As person who needs adrenaline, dynamic work environment and new challenges, I gladly accepted the challenge. I must admit that it was not easy at first, but it was challenging enough to be exciting for me. In fact, the desire to learn and share knowledge were the key elements that led to my career change and contributed to joining the winning team for Planning Non-alcoholic drinks in Pivara Skopje. From today\u2019s perspective, those were unforgettable times that I will always remember. With a lot of effort I overcame all the novelties and with the help of my dear colleagues from the Planning team and their selfless sharing of knowledge I quickly adapted and learned the SAP system, processes and procedures that were totally unknown and new to me. After a year and a half I went through and learned all the positions in the sector and became a Non-alcoholic drinks Planning Manager.<\/p>

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Together with the team we won 2 prestigious awards:<\/p>