{"id":35958,"date":"2026-02-03T12:48:06","date_gmt":"2026-02-03T12:48:06","guid":{"rendered":"https:\/\/pivaraskopje.com.mk\/?p=35958"},"modified":"2026-02-03T15:20:30","modified_gmt":"2026-02-03T15:20:30","slug":"fmcg-industry-through-numbers-and-challenges-interview-with-ognjen-lazic-for-biznis-objektiv","status":"publish","type":"post","link":"https:\/\/pivaraskopje.com.mk\/en\/fmcg-industry-through-numbers-and-challenges-interview-with-ognjen-lazic-for-biznis-objektiv\/","title":{"rendered":"FMCG INDUSTRY THROUGH NUMBERS AND CHALLENGES \u2013 INTERVIEW WITH OGNJEN LAZIC FOR BIZNIS OBJEKTIV"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"35958\" class=\"elementor elementor-35958 elementor-35957\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-27eb2569 e-flex e-con-boxed e-con e-parent\" data-id=\"27eb2569\" data-element_type=\"container\">\r\n\t\t\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-5644d90 elementor-widget elementor-widget-text-editor\" data-id=\"5644d90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\r\n\t\t\t\t<div class=\"elementor-widget-container\">\r\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-35961\" src=\"https:\/\/pivaraskopje.com.mk\/wp-content\/uploads\/2026\/02\/f03c6a09-cda7-423d-b357-039c90009c08.jpg\" alt=\"\" width=\"793\" height=\"384\" srcset=\"https:\/\/pivaraskopje.com.mk\/wp-content\/uploads\/2026\/02\/f03c6a09-cda7-423d-b357-039c90009c08.jpg 793w, https:\/\/pivaraskopje.com.mk\/wp-content\/uploads\/2026\/02\/f03c6a09-cda7-423d-b357-039c90009c08-300x145.jpg 300w, https:\/\/pivaraskopje.com.mk\/wp-content\/uploads\/2026\/02\/f03c6a09-cda7-423d-b357-039c90009c08-768x372.jpg 768w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/p><p data-olk-copy-source=\"MessageBody\">Ognjen Lazic, General Director of Pivara Skopje, appeared as a guest on the TV show\u00a0<span lang=\"mk\">&#8211;\u00a0<\/span>\u201e\u0411\u0438\u0437\u043d\u0438\u0441 \u041e\u0431\u0458\u0435\u043a\u0442\u0438\u0432\u201c\u00a0on Telma Television, where he shared relevant data on the consumption of beer and non-alcoholic beverages, as well as on the export of Skopsko beer and the positioning of domestic brands beyond the country\u2019s borders.<\/p><p>\u201cOn average, Macedonians consume around 40 liters of beer per capita \u2013 an indicator that places North Macedonia among the lower-ranked countries in the region, but in a stable mid-range position globally,\u201d Lazic stated.<\/p><p>In the conversation, Lazic also addressed the broader conditions and expectations in the FMCG industry, the challenges brought by inflation, as well as the role and applicability of artificial intelligence in modern business operations.<\/p><p>The full interview can be viewed at the link:<\/p><p><iframe title=\"\u0418\u043d\u0442\u0435\u0440\u0432\u0458\u0443 \u043d\u0430 \u041e\u0433\u043d\u0435\u043d \u041b\u0430\u0437\u0438\u045c \u0437\u0430 \u0435\u043c\u0438\u0441\u0438\u0458\u0430\u0442\u0430 \u0411\u0438\u0437\u043d\u0438\u0441 \u041e\u0431\u0458\u0435\u043a\u0442\u0438\u0432, \u043d\u0430 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u0438\u0458\u0430 \u0422\u0435\u043b\u043c\u0430\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Wij6doKGIBg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p><p>*<span data-olk-copy-source=\"MessageBody\"><a href=\"https:\/\/youtu.be\/orU-EBSsBYg\" target=\"_blank\" rel=\"noopener\">Interview<\/a> for the TV show Biznis Objektiv on Telma Television.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ognjen Lazic, General Director of Pivara Skopje, appeared as a guest on the TV show\u00a0&#8211;\u00a0\u201e\u0411\u0438\u0437\u043d\u0438\u0441 \u041e\u0431\u0458\u0435\u043a\u0442\u0438\u0432\u201c\u00a0on Telma Television, where he shared relevant data on the<\/p>\n","protected":false},"author":5,"featured_media":35967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[1904,1905,1907],"tags":[],"class_list":["post-35958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-center","category-brands","category-company"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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