Ognjen Lazic, General Director of Pivara Skopje, appeared as a guest on the TV show – „Бизнис Објектив“ on Telma Television, where he shared relevant data on the consumption of beer and non-alcoholic beverages, as well as on the export of Skopsko beer and the positioning of domestic brands beyond the country’s borders.

“On average, Macedonians consume around 40 liters of beer per capita – an indicator that places North Macedonia among the lower-ranked countries in the region, but in a stable mid-range position globally,” Lazic stated.

In the conversation, Lazic also addressed the broader conditions and expectations in the FMCG industry, the challenges brought by inflation, as well as the role and applicability of artificial intelligence in modern business operations.

The full interview can be viewed at the link:

*Interview for the TV show Biznis Objektiv on Telma Television.