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Starting from June 1, Ognjen Lazić is the new General Director of Pivara Skopje. He succeeds Dušan Mitrev, who has been promoted to a new position within the Coca-Cola HBC group.
The new General Director, Lazić, comes from the position of Director of Marketing and Commercial Excellence at Bambi in Serbia. He has extensive experience in the beverage industry and financial management, as well as in managing the development of business growth strategies.
“It is a great honor to take over the leadership of a company with a century-long tradition, which is known for its recognition, stability, an experienced team, and also a huge potential for growth. Together with the team, we will work on improving efficiency, introducing innovations into our operations, expanding our portfolio, and strengthening our connection with consumers. The goal is clear: to remain a true 24/7 beverage partner and the first choice on the market,” stated Lazić.
Lazić previously served as Director of Finance at Bambi since 2018 and has also worked in the beverage industry as a consultant in the EU. He is known for his innovative approach to management and for creating effective synergies between different sectors and teams, with the aim of improving results and optimizing processes. His expertise and achieved results will provide a strong foundation for the further growth of Pivara Skopje, with a focus on business innovation, enhanced customer experience, and fostering talent development within the company.
Pivara Skopje remains committed to its mission of creating a 24/7 portfolio for every part of the day by listening to the needs of consumers. The company continues to strengthen its market positions, build the highest level of consumer satisfaction, and implement numerous socially responsible projects, which are among its key features. Pivara Skopje is part of the global groups Coca-Cola HBC and Heineken N.V.