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Skopje, 1 March 2023, – “What will we leave behind?” is the main question and message that SKOPSKO addresses in the new TV spot for the long-term socially responsible platform – “OUR PRIDE. OUR RESPONSIBILITY”, which was originally introduced last December. The platform was created with a single goal – through responsible waste disposal to preserve the beautiful natural treasures that abound in our country, to recognize all groups and individuals who show through personal example how we should take care of them and to encourage action for them to shine in all their glory.
The first step for this year is the “Together for a clean Ohrid Lake” campaign, which starts with a fund-raising initiative whereby 1 denar is allocated from every 0.5l glass bottle of SKOPSKO and SKOPSKO Smooth sold for activities dedicated to cleaning our most recognizable lake. Part of the planned activities, for the purpose of which these funds will be used, are the installation of navigable obstacles on one of the biggest polluters of Lake Ohrid – the river Sateska and the river Daljan, actions to clean the coast and the bottom of the lake, as well as various activities that are focused on raising awareness about the problem and educating the general public about the solutions.
“The idea of this campaign is to involve all the fans of SKOPSKO in a broad and inclusive way – by buying their favorite beer, they can directly support the commitment and get involved in realizing the idea of long-term maintenance of clean Lake Ohrid. This is the beginning of the campaign, but in the following years the focus will be on other natural and cultural landmarks. The ultimate goal is, through joint action, to contribute to natural beauties freed from waste and an educated public that knows how to protect them,” said Marta Zavkova, Senior Brand Manager of SKOPSKO.
The realization of this project is in cooperation with the key partners Pacomak, the Ministry of Environment and Physical Planning, the municipalities of Ohrid, Struga and Debarca, as well as volunteers.
“Slowly but surely, the idea of a clean and green future reflects positively on everyone, so even though we still have a lot of work to do, every step forward is important! At this moment, education about the circular economy is particularly important, and it is through the collection, selection and recycling of waste that you can contribute to a cleaner environment,” said Filip Ivanovski, executive director of Pakomak.
For the purposes of the platform, the iconic glass bottles of SKOPSKO and SKOPSKO Smooth have received a new, thematic design and are already on sale. More information about the platform and planned actions can be found at skopsko.mk .