The corporate social responsibility platform of “SKOPSKO,” “Our Pride. Our Responsibility.”, has proven that collective action brings real change. Over the past two years, with a focus on Lake Ohrid, numerous environmental initiatives—from cleaning natural treasures to encouraging waste separation—have mobilized citizens toward a greener future.

In 2024, “SKOPSKO” organized two major cleanup actions for Lake Ohrid. In June, 170 volunteers and divers collected 120 cubic meters of waste from the shore and lakebed. In October, with the support of the “Amphora” diving club, 3,800 meters of abandoned fishing nets—which threatened the lake’s ecosystem—were removed. By cleaning these so-called “ghost nets,” the spawning grounds of trout are being restored, contributing to the return of endemic species to their natural habitat.

This platform aims not only to educate but also to inspire citizens to sort waste and take action to protect our natural beauty. Through the “Ecomak” app, “SKOPSKO” launched the promotional initiative “A Point for You, A Point for Nature!”, allowing citizens to recycle packaging and collect “green points.” To support this effort, Pivara Skopje, through “SKOPSKO,” donated two new vending machines in Ohrid and Struga. In just two months, 120,000 pieces of packaging were collected, and the initiative continues to expand across the country.

This year, “SKOPSKO” continues its activities within the platform. Starting in March, a new campaign will launch, where a portion of the proceeds from every sold bottle of “Skopsko” or “Skopsko Smooth” with a special label will be dedicated to funding initiatives for the protection of our natural treasures.