The purpose of this communication platform is to send a message to visitors of this year’s Beer Fest to respect the rules of safe driving and responsible consumption. To that end, Pivara Skopje prepared an appropriate brochure, which is distributed to visitors before the start of the festival and throughout all festival days by dedicated SKOPSKO teams positioned at the entrances and exits of Prilep, as well as along the main street where the Prilep Beer Fest stands are set up. “Beer is a wonderful drink for enjoyment and good times, but only when consumed responsibly. That is why SKOPSKO invites you to look after your own safety and the safety of others by not driving if you have been drinking,” said the Brand Manager for SKOPSKO, Julija Velevska Blazhevska. Pivara Skopje is taking part in the Prilep beer festival again this year, for the tenth consecutive time. This year, the spotlight at the Pivara Skopje stand will be given to SKOPSKO, The Taste of Macedonia, while visitors will also be able to enjoy the other types of beer and non alcoholic beverages from the company’s portfolio. According to the organizer of the jubilee 10th Beer Fest, the Municipality of Prilep, over the four festival days in the city beneath Marko’s Towers, visitors will have the opportunity to enjoy a rich selection of quality beer and delicious food, while the music programme will feature many well known performers from the music scene in the country and the region, with a repertoire tailored to the tastes of all generations of visitors.