This year as well, SKOPSKO is a general sponsor of the beer festival Pivoland 2011 that was ceremonially open yesterday evening and will take place till 4 September, on a new location – the plateau in front of the sports center “Boris Trajkovski”.

Toasting with a glass of cold SKOPSKO in his hand, yesterday evening, the Mayor of Skopje Koce Trajanovski, opened this year’s, forth in a row, beer festival Pivoland 2011. Previously, the Mayor Trajanovski and his entourage enjoyed in the wonderful atmosphere on one of the SKOPSKO stands, where he was greeted by the general manager of Pivara Skopje AD, Constantinos Spanoudis, and the other members of the company’s management, as well as the many friends and SKOPSKO lovers.

If we are to judge by the first festival evening, Pivoland this year also is on the right path of justifying the epithet – true holiday of beer lovers and lovers of urban fun.

Last night, on the beer festival in Skopje, the new SKOPSKO TV spot was shown for the first time, which once again in a unique way tells the story of the Taste of Macedonia – SKOPSKO, Our best!

In the context of its corporate determination for continuous promotion of responsible drinking, especially for this occasion, Pivara Skopje AD produced and distributed special flyers that appeal to the visitors of Pivoland not to drink and drive.

For Pivara Skopje AD, of utmost importance is the preservation of the hygiene of this year’s Pivoland, therefore the company organized additional garbage bins to be placed around all its sales points.