SKOPSKO persists in its endeavors as part of the long-term platform for social responsibility, “Our pride. Our responsibility.” Even as the SKOPSKO brand commemorates its centenary, its collaboration with the Ministry of Environment and Spatial Planning, Pacomak, and other backers, alongside its steadfast buyers and consumers, endures. The primary objective of the platform remains the preservation of the environment and national landmarks.

Sales of specially marked SKOPSKO and SKOPSKO Smooth bottles have commenced as part of the new fundraising initiative. For every bottle sold, 1 denar will be allocated towards organizing various actions and procuring equipment for waste cleaning, collection, and selection, as well as preserving the environment and Macedonian landmarks.

“Our commitment to preserving our natural beauty continues. SKOPSKO’s focus as a brand is to support the community, unite, and inspire people to act to make the world a better place. Together, we share the responsibility to clean up and protect from pollution everything we are proud of – the natural and cultural landmarks of our country. This campaign emphasizes SKOPSKO’s long-term commitment to sustainability, calling on everyone to contribute to a cleaner, greener future,” says Marta Zavkova, Senior Brand Manager for SKOPSKO at Pivara Skopje.

Last year, within the framework of the platform “Our pride. Our responsibility.,” actions were undertaken to clean the bottom of the Ohrid Lake and its coast, along with the installation of navigable obstacles on the Sateska and Daljan rivers to prevent the pollution of the lake with floating packaging waste.

As a forward-thinking company, Pivara Skopje, through the SKOPSKO platform “Our pride. Our responsibility.,” will expand its efforts to include additional national landmarks. It aims to unite citizens, organizations, and institutions that share similar values in their commitment to environmental preservation and cultural heritage.