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On September 18 in Pivara Skopje we have celebrated the International “Day of responsible consumption.” The campaign aims is to raise the awareness about responsible consumption and our commitment as a company to promote responsible consumption. Excessive consumption does not mean success for our business and will not contribute to the sustainable growth of society as a whole. This campaign was part of a global platform where the world’s three largest brewers, including Heineken, as partners gave support to this activity. Responsible consumption must not be just one day, it is our long-term commitment and should be part of our everyday behavior.