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The war did not cause any loss to the company. On the contrary, during this period production grew and the company achieved higher profits. This was due to the presence of soldiers who consumed a lot of beer. The brewery operated at maximum capacity for beer production, and in 1942 beer production and sales reached a record 33,931.30 hectolitres.
Due to the high beer consumption, the number of employees increased both in production and in the administration of Pivara Skopje.